Keep the Holidays Special with Wisconsin Products

What are you doing for the holidays this year? Some people are looking for new ways to celebrate from home, including many who will be unable to be with their usual family and friends. No matter how you plan to celebrate, there’s one option for making the holidays special, while also supporting and giving thanks to our local farmers and agribusinesses.

Since 1983, the Something Special from Wisconsin™ (SSfW) program has been trademarked through the Wisconsin Department of Agriculture, Trade, and Consumer Protection (DATCP). Keep an eye out for products bearing the SSfW logo. The oval-shaped logo with a red background and white and yellow lettering carry a meaningful message: when you see it, you can be assured at least 50 percent of the item’s ingredients, production, or processing has come from right here in Wisconsin.


With nearly 450 participating in the SSfW special program, there is bound to be something for everyone.


One of my favorite things to do before, during, and after the holidays is snack on tasty foods that are made right here in Wisconsin. Slide Gourmet Potato Chips are not your average chip. These chips are deep-fried in canola oil, sprinkled with sea salt, and come in different flavors including dill pickle, spicy BBQ, ranch, curry garlic, and more. Slide Gourmet Potato Chips is a women-owned company and uses local Wisconsin grown potatoes.

For more than four generations, Pine River, based in Newton, has been crafting award-winning cheese spreads that are perfect to go with chips or crackers. With flavors such as aged asiago, port wine, mango habanero, Pine River cheese dips make a great addition to any snack spread or gift box.


Every year after getting our Christmas tree my family strings together popcorn and cranberries as a garland for the tree. We occasionally snack while doing it. Palo Popcorn, from Sheboygan Falls, is made with REAL cheese and pure coconut oil. Their popcorn comes in a wide variety of flavors including white cheddar cheese, bacon cheddar, and Mexican street corn. Keep the crew happy and snacking with this delicious, one of a kind popcorn from Palo Popcorn.


If you are looking for the perfect snack stocking stuffer, Addicting Pretzels has your crunchy snack needs. Available in three different sizes and with flavors like cinnamon & sugar, chipotle, buffalo ranch, and caramel pumpkin there are options for everyone at your table or on your Christmas shopping list.


By purchasing Something Special from Wisconsin products, you are not only supporting local producers and processors, but you are also supporting the Wisconsin way of life by keeping those dollars in the local economy. To find more local flavors, visit somethingspecialfromwi.com, and you can give thanks to our local farmers and agribusinesses all year long. Wishing you and your family a safe and happy holiday season!


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Contact Alice in Dairyland

Wisconsin Department of Agriculture, Trade and Consumer Protection

2811 Agriculture Drive

P.O. Box 8911

Madison, WI 53708-8911

(608) 516-5072

DATCPAlice@wisconsin.gov