Meet Sarah
78th Alice in Dairyland
As Wisconsin’s 78th agriculture ambassador, Sarah Hagenow’s goal is to educate audiences about the importance of Wisconsin’s diverse agriculture industry, how it impacts our daily lives, and the $116.3 billion economic impact it has on the state’s economy.
Hagenow is a recent graduate of the University of Minnesota Twin Cities, where she earned her bachelor’s degree in agricultural and food business management with a minor in international agriculture.
Hagenow feels at home in Wisconsin's agricultural industry and enjoys telling the stories of its hard-working people. Hagenow's youth was characterized by involvement in 4-H and FFA, where she had the opportunity to exhibit dairy cattle and livestock at local fairs and state shows. Her advocacy and outreach experiences in agriculture spurred her to join the Gopher Dairy Club, Agricultural Business Club, Agricultural Mentor Program, and the dairy cattle judging team at college. Hagenow has held internships with Heatherstone Enterprises, Viking Dairy Company, the Minnesota State Senate, and the Animal Agriculture Alliance.
“Serving as the 78th Alice in Dairyland is a dream come true," said Hagenow. “I can't wait to start visiting communities all across the state, learning more about the diverse people and places that make Wisconsin the agricultural powerhouse it is, and giving voice to their stories of dedication and inspiration."
Alice in Dairyland is a one-year, full-time public relations professional employed by the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP). Each year, Alice in Dairyland travels more than 40,000 miles, promoting Wisconsin agriculture, as authorized by Wis. Stat. § § 93.07(3), 93.40(1)(e), and 93.44(1)). Alice in Dairyland conducts hundreds of media interviews, speeches, and school presentations in her position.