Alice in Dairyland

Alice in Dairyland is a one-year, full-time public relations professional employed by the Wisconsin Department of Agriculture, Trade, and Consumer Protection. Each year, Alice in Dairyland travels more than 30,000 miles throughout the state, promoting Wisconsin agriculture (stat. 93.40(1) (e) and stat. 93.44 (2)) to various audiences. Additionally, she conducts hundreds of media interviews, speeches and school presentations.

PUBLIC RELATIONS PROFESSIONAL

Alice in Dairyland works with media personnel across the state of Wisconsin, and sometimes beyond, to share the story of Wisconsin's $104.8 billion agriculture industry.

"Quote about importance of Alice"

Wisconsin’s agriculture industry is diverse and produces an abundance of safe, nutritious, and high-quality products. I am proud that Wisconsin has had an agricultural ambassador for more than seven decades to share that critical message with consumers everywhere."

Wisconsin Governor Tony Evers

WISCONSIN AGRICULTURE CHEERLEADER

Advocating for carrots, cheese, Christmas trees, and hundreds of Wisconsin agriculture product in between, Alice in Dairyland encourages consumers everywhere to shop Wisconsin.

EDUCATOR ON THE GO

From the farm to the classroom, Alice in Dairyland shares the importance of Wisconsin agriculture with students of all ages.