Alice in Dairyland

Alice in Dairyland is a one-year, full-time public relations professional employed by the Wisconsin Department of Agriculture, Trade, and Consumer Protection. Each year, Alice in Dairyland travels more than 40,000 miles throughout the state, promoting Wisconsin agriculture (stat. 93.40(1) (e) and stat. 93.44 (2)) to various audiences. Additionally, she conducts hundreds of media interviews, speeches and school presentations.

ALICE ALUMNI

PUBLIC RELATIONS PROFESSIONAL

Alice in Dairyland works with media personnel across the state of Wisconsin, and sometimes beyond, to share the story of Wisconsin's $104.8 billion agriculture industry.

INVITE ALICE

"Quote about importance of Alice"

Wisconsin’s agriculture industry is diverse and produces an abundance of safe, nutritious, and high-quality products. I am proud that Wisconsin has had an agricultural ambassador for more than seven decades to share that critical message with consumers everywhere."

Wisconsin Governor Tony Evers

WISCONSIN AGRICULTURE CHEERLEADER

Advocating for Wisconsin apples, zucchini, and everything in between, Alice in Dairyland encourages consumers everywhere to look for Wisconsin products while out shopping.

ALICE HISTORY