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Program Partners

The Alice in Dairyland program partners with many diverse agriculture organizations, associations, and industry support entities. Thank you to all of our partners for their help in growing Wisconsin agriculture.

Dairy Farmers of Wisconsin is a non-profit organization funded entirely by Wisconsin's dairy farm families. Together with Alice in Dairyland, they work to promote the sale and consumption of Wisconsin milk and dairy products. During her year, Alice in Dairyland can be found at numerous dairy events, celebrating our state's signature industry.

Dairy Farmers of Wisconsin


Wisconsin Corn Promotion Board

The partnership with the Wisconsin Corn Promotion Board promotes the use of E85 ethanol, as a renewable, alternative transportation fuel that's Wisconsin grown. In her year, Alice in Dairyland drives an E85-capable 2019 Ford Explorer, nicknamed Kernel, to hundreds of promotional and educational events around the state, covering almost 35,000 miles.

Kettle Moraine Mink Breeders Association

Founded in 1949, the Kettle Moraine Mink Breeders Association is the largest group of mink breeders in North America. In partnership with the Alice in Dairyland program, the association promotes quality mink garments produced on Wisconsin family farms. For more than 50 years, Alice has showcased Wisconsin's mink industry with a garment provided by the Kettle Moraine Mink Breeders made of Wisconsin pelts.

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Wisconsin Beef Council

The Wisconsin Beef Council is a producer-directed not-for-profit organization funded by the $1.00 per head assessment on all cattle sold in the state of Wisconsin. By sharing recipes, nutrition, and stories from field to fork, Alice in Dairyland helps "to build beef demand that is sustainable for future generations."

Wisconsin Potato Industry Board

Headquartered in Antigo, Wisconsin, the Wisconsin Potato Industry Board helps Wisconsin's growers conduct and utilize the latest research and technologies, produce environmentally sound research, and stay in touch with consumers. Alice in Dairyland has had the opportunity to educate our youth and consumers about Wisconsin Potatoes!


Ginseng Board of Wisconsin

The Ginseng Board of Wisconsin is a non-profit association dedicated to the sales of high quality, pure Wisconsin Ginseng from all ginseng producers in the state of Wisconsin. The board's objectives are accomplished through education, research, and expanding various markets. Alice in Dairyland highlights various ways to use Wisconsin grown ginseng throughout the year, especially during harvest time and the Chinese New Year.

Something Special from Wisconsin

Since 1983, Something Special from Wisconsin™ has offered consumers worldwide a brand identity that represents top quality and high value. Whether program members are marketing locally, regionally, nationally, or internationally, the distinctive logo brings recognition and credibility, building upon Wisconsin’s reputation for providing the finest products and services available.

Photo of the tiara and brooch

For over 30 years, the Goodman's Jewelers has outfitted Alice in Dairyland with her most recognizable symbols - the tiara and brooch. The Alice in Dairyland tiara and complementary brooch are made of 14k gold and platinum, and each have three scallops encircled with diamonds. The center stones are amethysts and the side stones are citrines, both of which are native Wisconsin semi-precious stones.

Goodman's Jewelers

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