Dear Friends of Marathon County,
​
The Partnership for Progressive Agriculture is excited to welcome the 79th Alice in Dairyland Finals to Marathon County on May 15–16, 2026. Our county is proud of our rich agricultural heritage—and of two former Alices: Deborah Moser and Katie Wirkus. Throughout the year leading up to the finals, the current Alice in Dairyland will make monthly visits to highlight local agribusinesses, tourism destinations, and community events. The eyes of the Badger State—and beyond—will be in the place we’re proud to call home.
​
The Alice in Dairyland program has been a cherished part of Wisconsin’s history since its inception in celebration of our state’s centennial. Over the decades, Alice has evolved into Wisconsin’s premier marketing ambassador role, representing the varied food, fiber, and natural resource industries that define our state. From June 2025 through May 2026, Marathon County will serve as the statewide hub for Alice’s outreach and media efforts.
​
We invite you to join us as a supporting sponsor of this incredible event. Your contribution will help fund the promotion, planning, and success of the 79th Alice in Dairyland Finals—and provide your business with high-visibility benefits, including recognition through social media, the event website, and other marketing channels. This is more than a sponsorship—it’s an opportunity to align your business with Wisconsin’s agricultural legacy and future. The enclosed sponsorship form outlines the available levels and benefits. A letter acknowledging your tax-deductible gift will be provided upon receipt.
​
Please return your completed sponsorship form to:
Partnership for Progressive Agriculture
Attn: Alice
1000 W. Campus Drive
Wausau, WI 54401
​
We would be happy to answer any questions or discuss available sponsorship opportunities further. Our “Alice” Committee members look forward to connecting with you to make this a meaningful and memorable partnership.
​
Thank you for helping us showcase the strength, innovation, and beauty of Marathon County agriculture. Together, let’s celebrate the enduring tradition of the Alice in Dairyland program and help crown the 79th Alice right here at home.
​
Warm regards,
79th Alice in Dairyland—Marathon County Contacts
Jennifer Rudolph, Event Co-Chairperson, 715.218.1504
Julie Bohr, PPA President and Finance Sub-Committee Chair, 715.581.1254
Email: alicehost2026@gmail.com