The Adventure Begins

Hello, Friends!

I'm Crystal Siemers-Peterman, and I am excited to start this blog to share my adventures as the 70th Alice in Dairyland.

If you’re not familiar with my background, I started my adventure in agriculture on my family’s dairy and crop farm in Cleveland, WI. My cousins and I are the sixth generation on the farm and together we hope to carry on the tradition of a lifestyle that we absolutely love. Growing up on a farm, I have a lot of great memories that will stick with me for a lifetime. Whether it was leading heifers to prepare for the county fair, catching crawfish in the Pigeon River, or even enjoying an ice cream treat after picking rocks, my experiences as a farm kid are irreplaceable.

Through my involvement in 4-H, FFA, and the Wisconsin Junior Holstein Association I was able to meet many kids who shared my excitement about agriculture. Even today, some of kids that I practiced dairy bowl facts with are my closest friends.

This May I graduated from the University of Minnesota with a Bachelor of Science in Agriculture and Food Business Management and a minor in Marketing. During college I was involved with other leadership opportunities including Gopher Dairy Club, National Agri-Marketing Association, and the National Grocers Association. Additionally, I knew that jumping into internships to learn more about other industries and explore my interests was important. Working with FLM+ Advertising Agency on writing copy for a new client, to helping design a planogram for a grocer’s butter section with Land O’Lakes Inc., I met incredible people who pushed me into becoming the best person I could be.

When I reflect on my experiences over the last few years, I am so thankful that I grew up in the agriculture community. As I embark on my journey as Alice, I can’t wait to learn more about Wisconsin agriculture and meet more people who will impact my life forever.

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Wisconsin Department of Agriculture, Trade and Consumer Protection

Contact Alice in Dairyland

2811 Agriculture Drive

P.O. Box 8911

Madison, WI 53708-8911

(608) 516-5072

DATCPAlice@wisconsin.gov