Welcome to Walworth County!

Walworth County is uniquely positioned to host the Alice in Dairyland Finals, with three former Alices currently residing there. Former Alices Kim Flitcroft, Kris Welsh and Holly Crowley – along with a wealth of volunteers throughout the community – will plan and produce the 73rd Alice Finals. The 73rd Alice in Dairyland Finals planning committee invites individuals from Walworth County and surrounding communities with an interest in donating their time or resources to contact AliceinDairyland2020@gmail.com.

According to the University of Wisconsin Extension Service, Walworth County farmers own and manage more than 187,000 acres, or 53 percent, of the county’s land (2014 report). This includes cropland, rangeland, pasture, tree farms and farm forests. Agriculture works hard for Walworth County every day, with family owned farms, food processors and agriculture-related businesses generating thousands of jobs and millions of dollars of economic activity while contributing to local income and tax revenues. Although the population has increased significantly in the past decade, well over half of the county is still farmland.


As one of the state’s top tourist destinations, the pastoral landscape is a valuable asset to the county. Agriculture in the county is extremely diverse, and in addition to production grain and dairy, includes a wide range of livestock and horticultural crops. Direct marketing of vegetables, meat and poultry, cheese, and fruits is a rapidly growing segment.

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Contact Alice in Dairyland

Wisconsin Department of Agriculture, Trade and Consumer Protection

2811 Agriculture Drive

P.O. Box 8911

Madison, WI 53708-8911

(608) 516-5072